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Get More Fans: The DIY Guide to the New Music Business (2016 Edition), by Jesse Cannon, Todd Thomas
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Now in its fourth edition for 2016 the popular music business guide has added 20 pages including a bonus chapter!
How Do I Promote My Music On A Small Budget?
How Do I Get My YouTube Videos to Spread?
How Do I Turn Casual Fans Into One's Who Buy From Me?
How Do I Get Written About On Blogs?
How Do I Increase Turnout At Shows?
How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud?
With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don't help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information please visit GetMoreFansBook.com
- Sales Rank: #299825 in Books
- Published on: 2015-07-10
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x 1.59" w x 5.51" l, 1.96 pounds
- Binding: Paperback
- 722 pages
Review
"This is the most up to date, reliable source of information I've seen in any form for up-and-coming bands" - Ross Robinson (A&R for I Am Recordings - Slipknot, The Cure, Glassjaw; Producer - At The Drive In, Korn, Deftones)
"This is a must-read for anyone marketing themselves in this new age of media. Jesse has one of the most diverse ranges of real-life, do-it-yourself music industry experience I've ever seen. - Benjamin Weinman (Guitarist, Songwriter, Manager for The Dillinger Escape Plan)
"If you had to go with just one book on DIY music biz, this would be the one." - Clyde Smith (Hypebot.com)
"Astonishingly packed... $10 well spent indeedy" - Adrian Fusiarski (Buzzsonic.com)
From the Author
Adapted from our popular music business blog, Musformation, Get More Fans: The DIY Guide To The Music Business, gives a complete answer to a question musicians ask us everyday, "What should I be doing to build a fanbase?" While many books have given insight to this answer, none has given as extensive an answer to the techniques, resources and methods to build a fanbase from day one for a group. With no stone left unturned, the book goes step-by-step through every bit of the process of building a fanbase and what we have done when working with groups who built themselves a music career they can make a living from. I wrote this book so my friends would have an answer to the questions of how to build a fanbase and I am happy to be able to share it with everyone.
Most helpful customer reviews
13 of 14 people found the following review helpful.
Buy This Book and thank yourself later.....
By Kenneth Stewart
Buy this Book, don't think about it, just buy it and you WILL thank yourself later. I don't write many reviews, but this book is full of wisdom and insight about how you should approach all aspects of your music career (and all your business in general), that it would be a dis-service for me not to write about it. First off, I have been purchasing "music business books" since 1994 and while I always gained a nugget or two of knowledge from them, I have never read a book that presented an entire "roadmap" for music business success. I have purchased all the books you see here on amazon from "Hack Your Hit" to "Future Hit DNA" and while those books are helpful, they don't compare to the 40+ chapters (600 pages!) that encompasses what you get here. This book will not only help you gain and attract fans on sites like Twitter and Facebook, but offer you with a philosophy on HOW to gain and attract these fans. It will also give you a list of about 100 other social networks and other sites that you probably never knew about and HOW to go about utilizing them successfully. It also will teach you how to get your songs licensed, how to prepare for the studio, how to get on tour and about everything else you would need to know about the modern music industry (along with a plethora of contacts to get you started, and how to use them). In my opinion this is the complete MUSIC BIBLE for DIY musicians. BUY IT
5 of 5 people found the following review helpful.
I wish this book was available ten years ago...
By Christian Casteel
I've been a long-time reader of Musformation, and this book essentially takes all of the wisdom taught on the site and compiles into one easy to read codex of information. It actually contains tons more extra information, and it is well worth the money. Implement just a few of these techniques and the book will pay for itself. I'm about halfway through, and very impressed. The book provides a great framework for developing a strategy to launch (or improve) an artist's or band's music career. This resource isn't just a regurgitation of the same tired music advice that you've heard before. There are tips on everything from website building essentials and how to properly use social networking, to ways to make your touring more efficient and effective, and how to capitalize on album leaks. There are also great lists that make this book equally effective as a go-to manual for fine tuning certain aspects of your strategy, as it is for a cover-to-cover course on how to navigate the music industry. It's written in an accessible, and sometimes witty style that makes all of the information easily digestible. I really do wish a resource like this was available when I first started making music. I highly recommend!
4 of 4 people found the following review helpful.
If you're a DIY musician/artist, you need this book!
By JohnAbbate
Every musician/artist at some point has probably said to themselves, "I really wish there was a handbook that could give me all the tips and tricks to marketing, social networking and concepts to get my music heard". Well look not further, this book is right on the money! It has everything you can possibly think of to help you navigate the various social networks and marketing strategies and make the most out of them. Get more fans is not one of those boring books that tells industry stories all day and talks about the places you wish you could be, instead it focuses on helping you get where you need to be if you apply yourself and use the methods in the book. I've been following Jesse Cannon's musformation.com blog for a couple of years now and I can say if I knew now what i've learned from Jesse and the site about 5 - 6 years ago, things would've have been completely different for me and my music career. So if you've never heard of musformation.com and you need an opinion on wether you should spend the 25 bucks or not, well here you go - BUY THIS BOOK, YOU WON'T REGRET IT!
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